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The Original
Friendship Bracelet

Each Pura Vida string bracelet is perfectly imperfect, waterproof, made by hand—and made to share.

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Waterproof Jewelry

Our first-ever 100% waterproof collection is here—meet Le Soleil: vintage-inspired jewels made for pool dips in Capri, everyday adventures, and endless summer vibes.

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Harper Charms

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Initials Collection

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Why shop with us?

Feel Good,
Look Good

We believe looking good starts with doing good. As a Certified B Corp, we’ve donated over $5 million to causes that support people and the planet.

Stack your Story, Share your Colors

We’re big on self-expression. Every piece is made to mix, match, and stack—so you can show off your colors your way.

Made of Friendship Material

What began with two friends and a few handmade bracelets is now a worldwide community. Our string styles are waterproof, handwoven, and made to share.

@puravida

From seaside to suburbs, see how others are styling their Pura Vida.