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The Original
Friendship Bracelet

Each Pura Vida string bracelet is perfectly imperfect, waterproof, made by hand—and made to share.

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Waterproof Jewelry

Make a splash with our first-ever 100% waterproof collection—built for beach days, pool hangs, and whatever your summer throws your way.

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Trending Styles
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Friendship Ring Bracelet Friendship Ring Bracelet
Friendship Ring Bracelet

Friendship Ring Bracelet

£9.09
Color: Blueberry
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Waterproof

Friendship Ring Bracelet

£9.09
Color
+ 5
Lydia Charm Bracelet Lydia Charm Bracelet
Lydia Charm Bracelet

Lydia Charm Bracelet

£9.09
Charm: Sun
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Waterproof

Lydia Charm Bracelet

£9.09
Charm
+ 3
Friendship Cord Bracelet Friendship Cord Bracelet
Friendship Cord Bracelet

Friendship Cord Bracelet

£9.09
Color: Bluebonnet
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Waterproof

Friendship Cord Bracelet

£9.09
Color
+ 3
Silky Friendship Bracelet Silky Friendship Bracelet
Silky Friendship Bracelet

Silky Friendship Bracelet

£9.09
Color: Black
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Waterproof

Silky Friendship Bracelet

£9.09
Color
+ 3
Skyla Charm Bracelet Skyla Charm Bracelet
Skyla Charm Bracelet

Skyla Charm Bracelet

£9.09
Charm: Heart
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Waterproof

Skyla Charm Bracelet

£9.09
Charm
+ 5
Chain and Thread Choker Chain and Thread Choker
Chain and Thread Choker

Chain and Thread Choker

£10.60
Color: Blush
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Waterproof

Chain and Thread Choker

£10.60
Color
Texas Flood Relief Bracelet Texas Flood Relief Bracelet
New
Charity Partner Badge

Texas Flood Relief Bracelet

£6.06
Initial Paperclip Chain Bracelet Initial Paperclip Chain Bracelet
Initial Paperclip Chain Bracelet

Initial Paperclip Chain Bracelet

£13.63
Finish: Gold
Letter: A
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Waterproof

Initial Paperclip Chain Bracelet

£13.63
Finish
Letter
+ 21
Harper Birthstone Charms Harper Birthstone Charms
Harper Birthstone Charms

Harper Birthstone Charms

£6.06
Month: January
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Waterproof

Harper Birthstone Charms

£6.06
Month
+ 9
Initial Charm Bracelet Initial Charm Bracelet
Initial Charm Bracelet

Initial Charm Bracelet

£10.60
Color: Black
Letter: A
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Waterproof

Initial Charm Bracelet

£10.60
Color
Letter
+ 21
Solid Cabrillo Stretch Bracelet Solid Cabrillo Stretch Bracelet
Solid Cabrillo Stretch Bracelet

Solid Cabrillo Stretch Bracelet

£6.06
Color: Black
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New

Solid Cabrillo Stretch Bracelet

£6.06
Color
+ 19
Pippa Pearl Stretch Anklet Pippa Pearl Stretch Anklet
Waterproof

Pippa Pearl Stretch Anklet

£10.60

Harper Charms

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Initials Collection

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Why shop with us?

Feel Good,
Look Good

We believe looking good starts with doing good. As a Certified B Corp, we’ve donated over $5 million to causes that support people and the planet.

Stack your Story, Share your Colors

We’re big on self-expression. Every piece is made to mix, match, and stack—so you can show off your colors your way.

Made of Friendship Material

What began with two friends and a few handmade bracelets is now a worldwide community. Our string styles are waterproof, handwoven, and made to share.

@puravida

From seaside to suburbs, see how others are styling their Pura Vida.

I absolutely love my bracelets I purchased from Pura Vida! I wear them all day everyday!!

Brooke Y.
Verified buyer

I couldn't be happier with both customer service and the bracelets! I thought I'd order a couple to wear all the time and now I'm up to owning 20 bracelets!

Katie B.
Verified buyer

I like these bracelets. They look super cool, so easy to wear and can be worn all day everyday even in the shower! Very easy to put on!

Sonia D.
Verified buyer

I love all my Pura Vida bracelets. I like that they support a cause and aim to help people. I wear mine proudly.

Mariel M.
Verified buyer

My friend was feeling a little down, so I decided to send her a Pura Vida gift card. She was so happy and excited she immediately ordered herself a ring. I was super happy to be able to make her smile. Thank you Pura Vida!!

Kristi T.
Verified buyer

I love my Pura Vida rings, they are always super cute and make me feel special and dressed up no matter what im doing. I have even gotten into the habit of stacking them because i cant have enough of them!

Rhiannon J.
Verified buyer

This is my second Pura Vida ring. They are such good quality and beautiful, and the size is perfect. This wave ring is one of my favorite every day go to pieces of jewelry!

Amy H.
Verified buyer

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