Use the custom Pura Vida pouch that doubles as a polishing cloth to restore your pieces to their original shine. Sterling silver tends to oxidize, but can be polished off with gentle care.

Avoid Water

Although the materials used for Demi-Fine are longer lasting, it's recommended to keep water exposure to a minimum (remove your jewelry while bathing, swimming, exercising, etc.). If worn in water, remove and polish at the end of the day.


When your Demi-Fine piece is not in your daily rotation, store in a cool, dry place to prevent moisture from entering. (hint: use the gift box packaging provided with each piece!)

Materials Above + Beyond
Sterling Silver

Our .925 sterling silver is a bright, shiny and high quality metal perfect for sensitive skin. The composition is 92.5% silver and 7.5% of copper. Because silver is soft by nature, a small amount of other metals are added to give it a practical strength and durability. Sterling silver will tarnish with age or in contact with water but can easily be buffed to be restored to its original shine.

18K Gold Plated

Our gold plated pieces use a high quality 18k gold that is applied to a .925 sterling silver base. The thickness of the plating is referred to as a micron. While most jewelry uses a plating of only 0.5 microns, our pieces have a 1.5 micron plating made to last through more of your Pura Vida Moments.


Our Diamond Wave Ring, in both sterling silver and 18K gold plated, use a brilliant white natural diamond.
Cut: Round Brilliant
Weight: 0.03 Carat
Color: P-Q
Clarity: I


Our Demi-Fine collection uses all natural stones including opal, moonstone and white topaz.

Artisan Made

All of our Demi-Fine pieces are made by hand in India. Crafted by skilled artisans, each piece is one-of-a-kind and unique, so slight variations may occur.


Our Demi-Fine pieces will wear as there is a .075 copper alloy that makes up the base metal which can be prone to tarnishing. Our pieces are packaged in a custom Pura Vida pouch that doubles as a cleaning cloth to help return the pieces to their natural luster and vibrant look. We recommend taking off before going into water, wearing lotion, exercising, etc.