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Our Impact

At Pura Vida, giving back has always been at the core of what we do. Every purchase you make helps us to provide sustainable employment to artisan communities, give back to charities, and help protect our planet. Here’s a quick look at what we’ve accomplished together so far.

Photo of Kristy Ryan with a dog from the Barking Lot
Several hands wearing pura vida bracelets

“Pura Vida isn't just a bracelet company, it's a community filled with encouragement, equality and creative minds. It's SO refreshing to work for a company that wants to do nothing but create good vibes while making the world a better place.” - Lindsay Seargeant Community Specialist

“Pura Vida isn't just a bracelet company, it's a community filled with encouragement, equality and creative minds. It's SO refreshing to work for a company that wants to do nothing but create good vibes while making the world a better place.” - Lindsay Seargeant Community Specialist

The pura vida team photo

Our Fam

Photo of Sujay Shah
Sujay Shah
Brand President
"We believe in respecting human rights and providing fair wages in all the countries we have a presence. This not only creates jobs globally, but gives a boost to local communities all over the world."
Photo of John Gothard
John Gothard
VP of Sales
"We are opening accounts who are enthusiastic and making a conscious effort about spreading the mission and awareness of Pura Vida."
Photo of Eriko Bailey
Eriko Bailey
VP of Supply Chain
"My approach for the brand is a holistic experience — how we source the sustainable materials we use, the production and how we work with the artisans or socially conscious/fair trade factories, and how we execute the final product delivery experience to the client are elements of impact made."

Charity Recap

hands and heart graphic 300+ charities supported
money graphic $4+m+ in lifetime donations
hands holding a plant graphic 32,500+ trees planted through charity partnerships
heart and globe graphic 5.1M LBS of carbon emissions offset
medicine graphic $447,000+ donated to disaster relief

The Products

We hold ourselves to the highest standards when it comes to the craftsmanship of our products. That’s why we partner with carefully selected and highly skilled artisans to create the handcrafted products you love while providing sustainable and fair employment.

Artisan with bracelet string
hands melting the bracelet wax with a candle

“Developing our new apparel collection with a Fair Trade supplier not only makes sense for the Pura Vida brand, but I love that I get to be a part of something that contributes to the impact our generation leaves for future generations.” - Gretchen McManus Director of Merchandising & Development

“Developing our new apparel collection with a Fair Trade supplier not only makes sense for the Pura Vida brand, but I love that I get to be a part of something that contributes to the impact our generation leaves for future generations.” - Gretchen McManus Director of Merchandising & Development

pura vida P-charms

Our Green Goals

We’ve always partnered with and supported great organizations like Surfrider Foundation, One Tree Planted, World Wildlife Fund and more to help protect and conserve our planet. In 2019, we also started offsetting our carbon emissions from shipping and we now offer the option for plastic free shipping. That’s a great start, but we’ve got even bigger plans. In 2021, we’ll be focusing on:

CO2 graphic Offsetting 100% of our carbon emissions from shipping by 2025
leaf graphic Implementing better recycling and waste reduction programs at our HQ
shipping box graphic Plastic free and carbon neutral shipping option at checkout
hand wearing pura vida braclets

Help Give Back

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