Fashion,Giving Back,Inspo,Lifestyle

MEET THE TEAM: PV Joins Forces with Rising Surf Star Zoe Benedetto

At *just* 18 years old, Florida-native Zoe Benedetto is already making waves on the professional surfing scene. As the crest of her career continues to climb, Pura Vida is stoked to announce our partnership with the World Surf League's latest it girl as the surf season ramps up. 🌊

If you didn’t know: Pura Vida has been a proud sponsor of the World Surf League since 2022 as the presenting sponsor of the Rising Tides program, a grassroots movement aimed at inspiring young competitors within the sport. Programs like Rising Tides mean so much to up-and-coming surfers like Zoe who want to make a name for themselves and we’re so proud to be a part of it.

Zoe's surfing journey began on Florida's sun-soaked, salty coasts, where she first grabbed a board at a young age. Since then, it’s become clear that her natural ability to read and ride the waves paired with her commitment and determination have set her apart as something special. At a young age, she already boasts an impressive list of accomplishments — but she’s just getting started.

Benedetto has consistently performed well in junior championships, collecting accolades and respect from her peers and seasoned surfers alike. Her competitive spirit has already propelled her to the forefront of the sport, making her a name to watch in every event she enters.

Zoe's influence stretches beyond her surfing success. Zoe has become a vocal advocate for ocean conservation, often using her platform to raise awareness about the importance of protecting our marine environments. Her commitment to the causes she cares about is evident in her involvement with various environmental initiatives and community outreach programs. 

The future looks incredibly bright for Zoe Benedetto. We can't wait to see what waves she conquers next, both competitively and within her community. Stay tuned to see how she paves her path through the surfing world, one wave at a time, and don't forget to follow her on IG to keep us with her wins and her ultimate cool girl style. 📱

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