Pura Vida's 2024 Top Trends Forecast

With a new year comes the desire to embark into new style territories and give your fashion tastes a bit of a refresh. We’re here to do just that with a look into the top trends being predicted for 2024 and a guide on how you can use the PV pieces you love to achieve them. From subtle to statement, there’s something for everyone to love and explore in the new year.

Alphabet and Motto Motifs

This trend certainly isn’t new, but we predict a continued resurgence of letter and expression pieces into 2024 and beyond. The options to achieve this look with PV are endless, but you can start with the Snake Chain Alphabet Necklace, wear your favorite quotes or phrases with Engraved Jewelry, or spell it out with the Harper Charm Bar.

Seaside Styles

Coastal-inspired jewels are having a moment, especially with beachy symbols like shells and gems like pearls. As you may imagine, no one does salt and sunshine better than Pura Vida. You can jump in on this trends with pieces like the Bitty Freshwater Pearl Choker and the Shell Ring Stack.

Hoops (with a Twist)

Structural and abstract approaches to the conventional hoop styles that we know and love are taking to new heights in 2024. Shake up your more simple items with styles like the NEW Oversized Heart Hoop Earrings for Valentine’s Day or the Rainbow Hoop Earrings.

Cuffing Season

Statement cuffs are the focal point of *any* bracelet stack, and we don’t see that changing in 2024. For bold cuffs you can incorporate into your rotation at any time of year, we recommend starting out with the Wave Cuff Bracelet or adding some dimension to your ear stack with the Open Heart Ear Cuff.

Layering Mixed Metals

You can expect to see the dividing lines between different metal groups continue to blur in the new year. Start stacking layers of your own with varying shapes and dimension with the help of the Ball Chain Choker and the Metal Bead & Chain Choker.

Your jewelry style is something that should be completely and totally your own. We hope that our trend forecast helps act as a guide for the fashion choices and can’t wait to see how you put your spin on them in 2024!

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