The Complete 2024 Valentine's Gift Guide

Our loveliest launch of the year is here! 💞 With Valentine’s Day just a few weeks away, we’re here to take you through all the deets on our latest collection and share some gifting inspo for the people in your life you want to share the love with this year.

This collection features 50+ new styles that are bound to have your heart, including all new designs, on-theme string pieces, and the latest version of the best-selling fidget ring. No matter who you’re gifting this year, there’s something for every romantic heart in this collection… but here are a few ideas to get you started:


Every jewelry case Pura Vida makes is designed with a fast-paced lifestyle in mind, but the new Faux Leather Jewelry Roll takes storing jewelry on-the-go to a whole new level. It features ample room for all the pieces you’ll need throughout your travels with the help of a a seamless and secure folding solution. Perfect for the globetrotter who’s always planning their next flight. ✈️


Valentine’s is about celebrating all of the love in your life, and is there any lover bigger than the love you share with your best friend?! By way of the Harper Charm Bar, PV has reimagined the classic two-piece BFF bracelets you loved as a kid and created an adorable matching charm set to gift this year. 👯‍♀️


This Valentine’s Day marks another year collaborating with the Red Cross on a supportive and stylish charity collection. If you have someone in your life that loves to give back or has a special connection to the Red Cross mission, each purchase of pieces like the Blood Saves Lives Braided Bracelet and the I Heart Malibu Charity Bracelet directly supports the important work they do.


Real ones know that Galentine’s is the best part of Valentine’s. If you’re gifting for a group or preparing for a gathering, the sharable Valentine’s Day Friendship Pack or Vacation Vibes Pink Moment Set are perfect for splitting up and distributing among the group. Or how cute would the Heart Strings Bracelet Pack look atop your Galentine’s spread?!

We can heartly (😉) wait for you to get your hands on these new pieces. Don’t forget to tag @puravida in your VDay looks on social. 📱

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