"Life's most persistent and urgent question is, 'What are you doing for others?'" - Martin Luther King, Jr.In honor of Martin Luther King, Jr. Day, the Pura Vida Team came together to participate in a Day of Service hosted by the Human Rights Campaign San Diego. Inspired by MLK’s words and a shared commitment to our community and equality, we helped assemble 700 (!!!) backpacks of toiletries, snacks, and other essentials for San Diego’s homeless youth, of which more than 20% are LGBTQ.






"The time is always right to do what is right." -Martin Luther King, Jr.