Store Launch Party Recap

Ever wondered what the Pura Vida community looked like IRL? We invited our WHOLE Pura Vida fam to come celebrate the grand opening of our very first retail store and the turnout was next level! 🥳 We set up an epic VIP lounge for our family and friends PLUS all the fans that shopped in the new store. Let's just say - we definitely caused a scene in the middle of the mall!


We designed exclusive PV goodies just for the peeps that came out to party with us! 💃 Pura Vida keychains, stickers and drinks that were *sooo* on brand. 😉 Plus a custom flower bar for fans to make their own dried and fresh floral bouquets! 💐 The selfie opportunities were endless with a polaroid station, a photo wall and a balloon backdrop! (PS: Tag @puravida if you snapped some pics, we want to share them!)


We flew in some of our fave influencers turned PV family; Hailey Miller, Courtney Steeves, McMall Mitchell, Vanessa Torres, Chelsey Bishoff and photographer Shaye Babb to hang and meet fans! Don't worry, we fangirl when we hangout with them too. 😋 Our girls, Hailey, Chelsey and Courtney helped us pass out some Sun Bum and Pura Vida freebies to all our die hard fans that were waiting in line for hours! We gave the first 100 fans a special gift filled with PV product, treats from Sugarfina, PV stickers, PV face masks, Sun Bum Lip Balm and some retro sunglasses!

On top of that our new neighbors over at True Foods came out to serve everyone in our VIP lounge with yummy appetizers, because what's a party without good food?! We stocked up on Suja and Poppi drinks in the store too! For all our 21+ guests we handed out the cutest custom Pura Vida drinks designed by our very own Creative Team. Like, so cute everyone wanted to keep them. 🧉 

We had soooo much fun with you guys and we can't thank you enough for all the support over the years. We're SUPER excited to see all your faces every day in the Pura Vida Bracelets store at Westfield UTC in La Jolla. If you're in the area - come say hi to our team! 💫

📍 The Pura Vida Bracelets Retail Store

4545 La Jolla Village Dr,
San Diego, CA 92122


Tell us where we should open our next store in the comments! 🤩

Photos: @ookielookbluu Video: @charlesgambino @nvrendstudios 

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