The Marketing Magic Behind the Scenes

Our new fall collection just made its debut and it's 🌙 M Y S T I C! 🌙 We dropped some dreamy content with the launch because it's just what we do... Well, it's what our Marketing Team does! 😎 You've probably seen our Marketing Manager on our IG, Vanessa! But we've brought on a ton of new faces to the team that *need* an introduction too! 

Vanessa, Katrina and Jaclyn all packed their bags and made a few stops around Socal with our models to make a ton of fall magic! If you've been loving our photoshoots lately, these three plus a few others from our Marketing Team and Creative Team were probably behind it! 📷 They do it all - from making shot lists, styling the models and making sure the set is lookin' pretty to logistics like travel and accommodations! ✈️ Get to know our Marketing Manager, Marketing Coordinator and Social Media Specialist plus see how they brought our Mystic Fall Collection to life, all from behind the scenes!  

Vanessa runs all of PV's amazing marketing - a woman of many hats - she oversees our Social Media, Influencers, our Brand Ambassador program, photoshoots, charity, influencers, and brand partnerships! Her favorite part of the job is conceptualizing all of the creative factors for the rad photoshoots we do - from finding the perfect location, models, building the sets and storylines, and bringing it all to life! ✨ On her days off, Vanessa is always on the go - from traveling, to exploring wherever in the world she is! 🌎 She's also a huge foodie, always trying out new restaurants and spots to eat! 

Katrina Kuhn, our fab Marketing Coordinator at Pura Vida, helps to coordinate and oversee the photoshoot itinerary. She helps Vanessa with sourcing props, packing and picking jewelry, managing the shot lists, and coordinating outfits for the models. Her favorite part of the job is seeing all of the creative detail come alive to make each set truly one-of-a-kind (plus sneaking previews of all the photos before they are released). She loves to travel, adventure, and be outdoors which is why her favorite sets are outside!
Jaclyn is the Social Media Marketing Specialist for Pura Vida. She’s from Ventura, California and graduated from SDSU. She has always wanted to work in marketing, especially at PV because of the great company culture and their mission to give back. Her favorite part of her job is interacting with the PV social community, and working behind the scenes to watch content all the way from creation to posting on the IG!
Here's how it goes down! The week before each shoot, they make a shots list to make sure they get all the content they need. Big group shots for the retail store and website, scenery shots for email campaigns, and for social content we can go wild and get creative! 🙌


The morning of, while the models are doing hair and makeup, the team runs through all of the styling outfits for each look. Picking the right vibe - and mixing in some apparel to make sure its stylish, trendy, and matches our bracelet stacks!While Kat is managing the shot list and Jaclyn is capturing behind the scenes content for TikToks and IG stories, Vanessa is setting up the next location's set.  In this case - our beautiful Mystical scene - complete with layers of candles, pillows, and crystals - such a vibe! 🌙


Photoshoot must haves include: lots of yummy snacks and coffee (a team fav is sushi delivery 🍣) and of course our favorite Spotify playlist to keep everyone smiling and dancing. 💃 Here's the magic they helped make with our photographer, Shaye Babb and our models, Nicole Ashley, Alex Lettrich, Amelia Edmondson! 🤩


Our Fall Collection is now available on our site! 🤩

Comment below with where we should do our next photoshoot! 💫

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